Sytner no show (ALPINA) for Goodwood FOS 2017

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Norrie
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Sun Jul 02, 2017 10:11 am

Just spent two days at the Goodwood Festival of Speed, disappointed that Sytner ALPINA not there this year? Anyone know why not? Strange as about 80% of customers are from Oxfordshire and further South? Seems like a missed marketing and sales opportunity?

Never mind, was a great show and BMW pulled out the stops, new 8 series, M sport 760Lxi, E31 840i from BMWCC member and 507. Roof top stand above café and complimentary refreshments for BMW key holders.
E65 B7 4.4 V8 supercharged No 106 (1 of 7 in UK) - purely for pleasure
E 39 523i for winter and track day - leave it anywhere
E92 325i - written off by X5 I was not driving!
E92 335D Twin Turbo - sold to Sytner Alpina
E 60 - 525D new - sold to Cooper BMW
E 60 - 530D new - sold at auction
E 39 - 520i new - sold at auction
E 30 - 316i new Touring - sold at auction
Burnham
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Sun Jul 02, 2017 6:41 pm

Their stand there last year was what convinced me to order my D3.
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simon13
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Sun Jul 02, 2017 7:56 pm

i was hoping to see them this year, the BMW stand was rather council !
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Charles
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Mon Jul 03, 2017 7:35 am

simon13 wrote:... the BMW stand was rather council !
It's all about who they see as their target market
Charles
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Norrie
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Tue Jul 04, 2017 10:35 pm

BMW were also at the stables area, great E31 there, the new 8 series and the 760i 0-60 in 3.7, now I will vote that Council in.

However ALPINA no show, why not?
E65 B7 4.4 V8 supercharged No 106 (1 of 7 in UK) - purely for pleasure
E 39 523i for winter and track day - leave it anywhere
E92 325i - written off by X5 I was not driving!
E92 335D Twin Turbo - sold to Sytner Alpina
E 60 - 525D new - sold to Cooper BMW
E 60 - 530D new - sold at auction
E 39 - 520i new - sold at auction
E 30 - 316i new Touring - sold at auction
CarlP
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Thu Jul 06, 2017 3:50 pm

Saw them at FOS last year, not the most exciting stand with all the cars covered in dust.
Perhaps they just wanted to avoid the cars getting dirty again?

Carl
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Arvi
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Thu Jul 06, 2017 4:27 pm

Maybe BMW ordered the wrong parts for the Alpina stand....... :roll: :D
190Colditz
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Thu Jul 06, 2017 4:42 pm

A question was asked at a recent event at the RAC country club about the club having a private area at the FoS or the Revival. One of the motoring committee members said "not likely: one thing Charles March knows about is how to charge people!"

That's the most likely answer: it's effing expensive for exhibitors.
@190Colditz
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CarlP
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Thu Jul 06, 2017 6:28 pm

Perhaps they could come to the Silverstone Classic instead? I fear the FOS is turning into the equivalent of Royal Ascot where people go to be seen rather than watch the 'action'...
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87 Lotus Excel SE
73 Lotus Elan Sprint
16 Abarth 595i (TOH)
Norrie
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Sat Jul 08, 2017 11:23 pm

There is no doubt that exhibiting at Goodwood is not cheap, there is a balance between spending the money and the return on that operating cost. However, think seriously how few people know Alpina, let alone own one.

Many main dealers might have heard of them, that's about it. In previous years when Alpina had no stand, they good at least one car on the Michelin stand for example.

In terms of the Silverstone Classic I put the Car Club in direct contact with Jonathan Noy at Sytner Nottingham. I do not know what, if anything, was agree. However, this is peanuts compared to Goodwood
.

#
E65 B7 4.4 V8 supercharged No 106 (1 of 7 in UK) - purely for pleasure
E 39 523i for winter and track day - leave it anywhere
E92 325i - written off by X5 I was not driving!
E92 335D Twin Turbo - sold to Sytner Alpina
E 60 - 525D new - sold to Cooper BMW
E 60 - 530D new - sold at auction
E 39 - 520i new - sold at auction
E 30 - 316i new Touring - sold at auction
Norrie
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Posts: 950
Joined: Wed Oct 31, 2012 8:35 pm
Location: Horsham West Sussex
Contact:

Mon Jul 31, 2017 4:24 pm

Got definitive answer about why ALPINA not at Goodwood, which was no new cars to show so not worth attending.
E65 B7 4.4 V8 supercharged No 106 (1 of 7 in UK) - purely for pleasure
E 39 523i for winter and track day - leave it anywhere
E92 325i - written off by X5 I was not driving!
E92 335D Twin Turbo - sold to Sytner Alpina
E 60 - 525D new - sold to Cooper BMW
E 60 - 530D new - sold at auction
E 39 - 520i new - sold at auction
E 30 - 316i new Touring - sold at auction
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