Hagerty's take on US Alpina pricing.

[music]

https://www.hagerty.com/media/market-tr ... 0the%20U.S.

[Sab]

That was a great read about their perspective on the values of ALPINA especially the older models.

I and David Barrington attended Radwood 2024 owned and organised by Haggerty. There I met a chap with a collection of 30 ALPINA who mentioned the US market is paying big numbers for the older models. I guess this article confirms what he said.

[Norrie]

Wow did I read this wrong, does it not say ALPINA prices are lower than a comparative M car or even standard BMW of a similar age? I suppose if I were a German and looked at UK prices compared with those in Europe I might draw the same conclusion as the article?

Cars are like property, indeed they are property and worth whatever anyone feels they wish or can afford to pay.

[Hawk]

Interesting read.

My take on pricing is linked to awareness of the brand. I have a lot of friends who are petrol heads but very few knew or understood Alpina was a manufacturer and considered it as a luxury trim level of BMW ... and certainly not competition for M cars.

Personally I don't care. They are hidden gems IMO and always will be. Whether the wider public cotton on to this or not I don't know.

[Norrie]

I agree. I had BMW cars from 1993, never an ALPINA. Was just too busy to have time for car clubs or meets etc, so was not until joined a car club and met ALPINA owner did I have a clue that it wasn't a fitted kitchen company.

The less people who know suits me fine, I just go about in my B7 and they think there is some "old boy" in his banger BMW.

[B10BRW]

You would think that a company supposedly a market leader in the car world would do their research properly

If they did, they would not call Alpina a tuner, as they have been a manufacturer in their own right since 1983

[Norrie]

I am always amused at the perception of ALPINA, in the USA, my view is most owners see them as some Tuning arm of BMW. Notwithstanding the actual status.